We’ve declared a decade ago that music videos would be the most popular format on YouTube, so here we are, and music videos consistently rack up more views than any other hit. The music video has seen a roaring comeback, rightfully returning as a viable art form, making it more than a companion piece of images for the likes of Gambino and Janelle Monaè. If you’re a millennial, you remember how MTV actually played music videos, but the days of music videos playing on TV are virtually behind us, and you’ll surely remember sitting in front of my TV for songs like Evanescence’s “Wake Me Up,” and Bowling for Soup’s “1985”.
Our project here is not a popularity contest however, but a list of the best music videos of 2018 which we’ll update regularly, and we hope you’ll find that these selections are objectively correct. From Troye to FOB, let’s round up all of the finest vids of this year, which accompany all your favorite bangers when it comes to music videos. We just had to watch all of the music videos that came out in 2018 so you don’t have to.
But which music videos have really made YouTube explode you’ll find in the bellow ultimate collection of the finest for your personal viewing pleasure.
- YACHT, Hard World
Release on February 2, this YACHT video took the legend of Sunset Boulevard’s rotating Happy Foot/Sad Foot sign, and turned it into a vision of the hell that is modern life, giving out the feel that people get more alienated than ever and turning into an exercise in relentless depression.
- Christine and the Queens, 5 Dollars
This American Gigolo-inspired clip shows Christine dancing through her morning routine, with a physical evidence of pleasure, but Letissier does save the most satisfying secret for herself.
- THE CARTERS, APESHIT
The video places black dancers and the Carters in front of white artwork, calling out the Grammys, which don’t reward these musicians, challenging thus the likes of the NFL.
- The 1975, TOOTIMETOOTIMETOOTIME
Like a meme brought to life, this video is not too deep on the surface, but these kids’ charmingly awkward joy pops through the screen and perhaps this has something to do with the fact that the 1975 are more than a brand, or just that this band is currently giving their followers a great many reasons to be stupidly excited.
- Hurray for the Riff Raff, Pa’lante
Released on May 21, this video was aimed to make sure you don’t forget that Puerto Ricans are Americans and that while the music can provide solace for the soul, clean water is important too.
- Tyler, the Creator, See You Again feat. Kali Uchis
The latest installment of colorful clips casts the rapper as a sailor on an aircraft carrier, and every moment is finely orchestrated, from the impeccably dressed marching corps to Tyler’s eye when he refers to himself and then turns into a ghost with a bucket hat.